Doing one thing really well

If you want to try Korean fried chicken, do you go to a Korean restaurant? Or do you go to a Korean Fried Chicken restaurant?

A co-worker recommended me this new place in Rotterdam that serves Korean Fried Chicken. So when we were in the city, looking for a place to eat, this was going to be the spot. We like chicken, we like fried foods, we like Asian food — easy choice. We had to talk a little walk, but we were excited to try it out.

But when we got there, we weren’t the only ones with this idea. The place was completely packed, and there were quite a few people waiting for a seat. We were pretty hungry and a bit tired, should we stay or go?

Luckily the waiting list wasn’t too long and the weather was great, so waiting outside was no problem. And most of all, we were just too curious about the chicken. The place has great reviews, and judging from the people sitting outside, they were really enjoying the chicken. Seeing everyone with disposable gloves on only heightened our anticipation.

We were not disappointed. It was worth the wait. The chicken was fingerlicking good. This KFC is better than KFC.

What’s smart about this restaurant is that they to center their menu around one thing: fried chicken, Korean-style. Sure, they have some Korean sides like kimchi and rice, and even fries (gotta have those for the kids), but they are not trying to be everything to everyone.

Instead, they are doing one thing really well.

Sometimes that’s the best recipe for getting both new and return customers. Because we are definitely going back.